將會在奧斯卡頒獎典禮期間播放的 Samsung 廣告名叫《Make It Yours》,由電影《Mudbound》的導演 Dee Rees 執導,並由攝影師 Rachel Morrison 負責拍攝。短短 60 秒的廣告由著名美國演員兼創作人 Issa Rae 出鏡,鼓勵公眾去嘗試新事物和進行創作。這個《Make It Yours》廣告是 Galaxy S9 和 S9+ 宣傳的活動的一部份,廣告內展示了部份手機的主打功能,務求要令收看奧斯卡直播的觀眾留下深刻印象。
CREDITS
Agency: Wieden + Kennedy
Production Company: Anonymous Content
Talent:
• Akilah Hughes – Young millennial creator comedienne who started on YT doing sketch comedy and vlogs (319K social footprint)
• Shantell Martin – British artist highlighting her unique artistic style and experiential approach with video (233K social footprint)
• Nigel Sylvester – BMX athlete who creates videos to allow his viewers to experience the ride with him (701K social footprint)
• Molly Burke – Accessibility, anti-bullying and mental health activist whose visual impairment doesn’t get in the way of delivering compelling videos that highlight how she persevers in everyday life (290K social footprint)
• James Spooner – Film director turned tattoo artist who spotlights his art in social media
• Deepica Mutyala – Beauty blogger who empowers women of all skintones on her YT channel (346K social footprint)
• Ann Lupo – Young independent filmmaker and YouTuber recently debuted her feature film “In Reality” (14K social footprint)
• Dee Rees – Director of “Mudbound,” “Bessie” and “Pariah” and first African American women to received an Academy Awarded nomination for Best Adapted Screenplay in the 2018 Academy Awards
• Rachel Morrison – Director of Photography (DP) of “Mudbound,” “Fruitvale Station” and “Black Panther” and first woman to receive an Academy Award nomination for Best Cinematography in the 2018 Academy Awards
• Issa Rae – Author and creator of “The Misadventures of an Awkward Black Girl” on You Tube, and “Insecure” on HBO (3M social footprint)
• Constance Wu – Actress appearing in “Fresh of the Boat” ABC / TBC and upcoming film “Crazy Rich Asians” (291K social footprint)
• Taika Waititi – Maori actor and Director of Thor: Ragnarok and original screenplay writer of “Moana” (764.4K social footprint)